The 8 th Abuja International Motor Fair, holding at the Eagles Square in Abuja , has been a collection of the leading auto and auto accessories producers, auto assemblies, marketers, and manufacturers' representatives in Nigeria . Among these companies are MB-ANAMMCO, Toyota (Elizade), BMW and Ford (Coscharis), Daewoo (Ssanyong Motors), Mitsubishi and Chevrolet (CFAO and Inter Motors), Mazda (Nuel Autos), etc. The entire place is completely filled with state-of-the-art and 2006/2007 models of vehicles and accessories. In the midst of this array and sea of car-selling firms and their wares, one company stood out so uniquely and distinctively in its brand posture and visibility at the Motor Fair. And that firm is Associated Bus Company Plc, operators of ABC Transport.

 

Pix: The Honourable Minister of Transport, Dr. Precious Abiye Sekibo, Chief Ade Ojo of Elizade Motors, and other dignitaries being hosted at the ABC stand.

While every other participating firm at the Fair is selling vehicles or auto accessories, ABC Transport simply came with an idea of selling, not cars or accessories, but what it tagged PERMANENT SEATS. From outside the Fair ground, above the sea of heads and cars, you could sight ABC Transport's bold banner asking the high net-worth visitors to the Fair to “Buy a Permanent Seat” in ABC Transport. You cannot resist the allure of this invitation to have a “permanent seat” in Africa 's fastest growing travel, tour and cargo (logistics) firm. Eventually when visit the ABC stand, the cheerful and business-like looking staff on ground greet you with a phrase most remarkable of a niche player like ABC in the elite road transport and logistics firm: “Welcome to the World of ABC!!!. We invite you to take a permanent seat; let us build Africa 's largest transport and logistics firm. Welcome to our world”. Naturally, your first question would be “How do I get a permanent seat in ABC Transport?”; “How does the idea of a permanent seat work?” etc. The curiosity in the stand visitor is so obvious.

Pix: Side view of ABC stand at the Motor Fair.

 

Let us take a closer look at the company popularly known as ABC Transport. Chances are you already know the company. But a closer look will show you that the operations of ABC Transport are probably more diverse than ABC. And it is because of this pleasant variety of its operations that the relevance of ABC Transport's participation at the Abuja International Motor Fair is felt. Associated Bus Company Plc, operators of ABC Transport, is a provider of scheduled intercity luxurious bus transportation, covering more than 100 destinations both in Nigeria and West Africa , including cities like Cotonou (Benin Republique), Lome ( Togo ), and Accra ( Ghana ). Strategic planning has led to a diversification of ABC Transport's operations to cover parcel and cargo services, tourism packages across West Africa , petty cash services, and budget accommodation at major terminals. This is to the extent that the company is a major carrier of NIPOST mails all over Nigeria .

 

Established in 1993 with a capital of N1million, the company, in 2003, entered an equity investment deal with the Capital Alliance Group which acquired a 30% stake in ABC Transport. 1n 2005, ABC Transport converted to a public limited liability company with an increase in capital to N800 million. With more than 12 years of successful operations in Nigeria, over 2 years of operations in West Africa, a profit-before-tax of N199 million in 2005, current shareholders' funds of nearly N900 million, professional recognition as the most organized and most safety-conscious road transport firm, equity investment from local and internationally acclaimed and respected blue chip firms and finance firms, very strong corporate governance, average industry experience of top management in excess of 12 years, varied interests and successful sub-brands and subsidiaries, excellent brand image, and an excellent customer service propensity, ABC Transport is definitely a company for the future.

 

Pix: Chief Ade Ojo (Chairman, Elizade Motors) and other dignitaries going through some brand literatures and ABC on-board magazine (The Reindeer)

At this point, you then understand why ABC Transport is said to have carried the

show at the Motor Fair. The concept of owning Permanent (Shareholder) Seats is an excellent one. ABC Transport, Nigeria and West Africa 's most innovative road transport provider, whose application is currently being processed by the Securities and Exchange Commission (SEC) has decided to offer to the investing public certain number of shares by way of an Initial Public Offer. This decision to effect the public offer is predicated on the massive patronage which the company attracted in recent times, making it imperative for the company to go to the stock market to raise additional capital to position ABC Transport as a world-class coach transport and logistics provider and contribute to inter-state relations in travel, logistics, tourism, and hospitality in the West Coast and position ABC Transport as a key industrial player in Africa's transport market.

For Further Enquiries, please contact :
UCHENNA G. OKAGU
Head, Corporate Services & Marketing
Associated Bus Company Plc
KM 5, MCC/Uratta Road , Owerri, Imo State.
e-mail : info@abctransport.com
Website : www.abctransport.com

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